Overview

NPWS Education services the vision of lifelong learning leads to conservation. NPWS Education aims to promote lifelong learning that leads to conservation. To achieve this goal, they needed a cost-effective solution to organize all their NSW education materials, while maintaining their independence and a visual connection to the NPWS. It was imperative to ensure that all education products and representations upheld and enhanced the positive recognition of the NPWS brand.

Task

I provided support to the NPWS Education team to help them understand their unique markets and specific needs in a learning context. My role involved creating a broad, customised site design response that could be confidently applied at scale, either in partnership or independently with third parties. I also developed a strategic visual style guide and templates for various assets, including posters and worksheets. My objective was to design and deliver high-quality assets that could be used strategically across the site while maintaining brand consistency and integrity.