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Hello (:

About Me

My name is Luisa Franco and I'm a passionate and highly skilled multi-disciplinary designer with technical graphic and textile knowledge along with strong visual arts skills. I am based in the inner-west creative hub of Sydney, Australia.

After a BFA at COFA UNSW majoring in painting, minoring in printmaking I focused on Graphic Design with a diploma from TAFE Enmore Design Centre. After working as a graphic and motion designer for some of Australia's leading television channels co-founded Studio Cream Design in 2002 also welcoming our first daughter. During the 10 years of working and running SCD we greeted 2 more daughters into our family. During these years I faced a life changing health issue and decided life is way too short not to chase dreams and follow passions so I headed back to study Design and Fabric Printing at The Fashion Design Studio at Ultimo TAFE.

Flash forward to 2017, we opened the doors of our first boutique in Newtown along with an online store, Madge Goods a sustainable textile design label specialising in our own prints on our own garments and goods. With Madge Goods I get to design and manage the label which has allowed me complete creative freedom to express myself. Madge Goods is slowing down as I move through a change of pace.

I am a practising full-time designer working as the Brand and Design Officer at the Department of Planning, Industry and Environment.


print, digital, motion & surface design



M. 0400 737 222

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