About
Areas of Expertise
Brand and Visual Identity
Art Direction
Print + Digital + Textile Design
Motion Design, Animation and Direction
Small team management
Project management
Based in Sydney, I bring over 15 years of versatile design expertise, skillfully translating client visions into impactful user experiences. Proficient in Photoshop, Illustrator, InDesign, Figma, AfterEffects and dearly beloved Microsoft. I eagerly dive into research, mastering software intricacies to deliver exceptional outcomes. Specializing in KindDesign©, my work embodies depth, compassion, and inclusivity, resonating with conscious companies prioritizing creativity, innovation, sustainability, and community engagement.
Design, for me, is a dynamic tool for connection, empathy, and action, driving meaningful change. It simplifies, clarifies, and challenges, fostering a more impactful future. My diverse portfolio spans co-founding a design studio, launching a clothing brand, directing film shoots, designing brands and websites, and contributing across broadcast, digital, print publications, and social media platforms, showcasing my adaptability and versatility in the ever-evolving design landscape.
Email
luisafranco@me.com
Phone
0400 737 222
Social Media
LinkedIn